Tristan Reed

Director, UI/UX (2023-Present)

FIGS – The leading scrubs provider empowering healthcare workers across the world

• Lead the UX team at FIGS; managing and mentoring 3 direct reports (UX/UI designers and UX/CX researchers).
• Partner cross-functionally (Engineering, Product Management, Operations, Marketing, etc) to deliver best-in-class digital experiences.
• Spearhead AI implementation and process development for the organization; led company adoption of Claude Code+Design at scale.
• Design, research, consult, prototype, and lead the product lifecycle and digital ecommerce roadmap; advise on accessibility requirements.
• Present to stakeholders, including executive leadership, design solutions and research-driven strategic recommendations.
• Conduct extensive user research via interviews, testing, and data analysis. Deliver consistent agile improvement of KPI metrics.
• Contributed to company growth of revenue by +42%, conversion by +15%, and AOV by +10% throughout tenure of UX oversight
• And a whole lot more, just ask me. 😉

Associate Director of User Experience (2021-2023)

UX/UI Design Manager (2021-2022), Senior UX/UI Designer (2021)

Audacity Health – Life science branding and activation agency

Clients: BD, Labcorp, Quest Diagnostics, Illumina, Hologic, Barry Wehmiller, Roche, Invitae, Exact Sciences, and more

• Led UX team for the Audacity Health organization.
• Implemented core service offerings and practices for web and product design, design system implementation, and user experience.
• Trained and managed design team on user experience / user interface best practices, software, and processes. Oversaw 3 direct reports.
• Partnered with sales to develop, pitch, and lead digital & user experience engagements with high-profile, Fortune 500 healthcare brands. Drafted proposal and SOW deliverables.
• Performed user experience design for web and application development including wireframing, prototyping, high-fidelity design, information architecture, design system implementation and organization, user testing, and user experience audits.

UX Consultant (2022-2023)

Pack Digital – Headless Shopify CMS platform

Clients: Liquid IV, Cuts, BruMate, SandCloud, Pack Internal

• Designed and consulted on storefront implementations, migrations, and sitewide CRO redesigns.
• Designed and developed internal storefront platform for efficient brand migrations to the Pack platform.

Ecommerce Design Consultant (2021-2023)

Third & Grove – Shopify Platinum Partner agency

• Consulted on Third & Grove’s (TAG) initial rollout of an ecommerce, Shopify-focused service offering.
• Provided process development, high-fidelity design, and team trainings for ecommerce/UX best practices and Shopify implementations.

UX Consultant (2022-2023)

Progress Labs – Boutique design and development agency

• Consulted, researched, and designed ecommerce digital storefronts and SaaS solutions. Implemented template designs for a UX subscription design offering at scale.

Senior UX/UI Designer (2020-2021)

UX/UI Designer (2018-2020)

BVA (acquired by Accenture) – Award-winning ecommerce Shopify Plus Agency

Clients: WWE, Lifetime Brands, Swisse, Native, MVMT, Girlfriend Collective, Black Rifle Coffee, and more

• Led UX and UI design for industry-leading Shopify ecommerce storefronts focusing on conversion, user experience, client goals, KPI and success metrics, interaction, and digital optimization in an agile environment.
• Executed all aspects of user experience including design, strategy, prototyping, project roadmaps, estimates, development handoffs, design QA, and ongoing client communications.
• Designed and implemented robust design systems following atomic design principles for user interface component organization.
• Produced wireframes, prototypes, high-fidelity design, user flows, user tests, and user experience audits in Figma.
• Collaborated with development and agile team members for implementation of strategy and best practice user experience for optimized, best-in-class experiences.

Web Designer (2017-2018)

Hawke Media – Award-winning Digital Marketing Agency

Clients: FAO Schwarz, Catchmaster, Charity Miles, SONDORS, and more

• Designed and developed websites on content management systems (CMS) such as WordPress, Shopify, Webflow, and more.
• Developed templates utilizing HTML, CSS, PHP, and JavaScript following modern development trends.
• Created interactive prototypes and developed production-ready websites, with focus on mobile-friendly, responsive design.
• Updated and maintained existing websites, including content updates, visual enhancements, landing page creation, script placement, and performance optimization.
• Contributed to feature specifications and technical design blueprints for developer handoff.
• Produced illustrations, iconography, and additional branding materials.
• Managed projects on an independent basis with weekly client-facing meetings for KPI measurement and design deliverables.